Top 5 Social Apps in Australia for Q1 2023

In the first quarter of 2023, the top social apps in Australia—TikTok, Facebook, Instagram, Reddit, and X—demonstrated varied performance metrics on a unified platform, according to Sensor Tower data.

TikTok from TikTok Pte. Ltd. experienced a steady weekly revenue, peaking at approximately $494K in the week of January 30. Weekly downloads fluctuated, starting at 77K in late December and decreasing to around 46K by the end of March. The app maintained a strong user base, with weekly active users oscillating around 5.6M throughout the quarter.

Facebook from Meta Platforms, Inc. showed stable weekly revenue, reaching up to $39K in late February. Downloads remained consistent, fluctuating around 45K per week. The app had a significant active user base, maintaining approximately 19M weekly active users throughout the quarter.

Instagram from Instagram saw a remarkable peak in revenue at $87.7K in the final week of March. Weekly downloads generally hovered around 38K, while active users were stable at around 8.5M weekly.

Reddit from reddit Inc. had a modest revenue, peaking at around $2.5K in early January. The app saw a significant spike in downloads, reaching nearly 49K in the week of January 23, before stabilizing around 16K to 24K. Active users remained consistent at around 1.2M weekly.

X from X Corp. showed variable revenue, peaking at approximately $12.4K in early March. Weekly downloads started at 22K in early January and gradually decreased to around 17K by the end of March. The app maintained a stable active user base of around 2.1M weekly.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.